It all started with Nana’s sewing machine

When my Nana Joan went into a rest home she gave me her sewing machine. I’d been around sewing all my life. My mum made all my clothes when I was a child – I’d never sewed for myself.

Inspired by Nana’s sewing machine, I started making my own clothes, learning how to sew as an adult. It opened up a whole new world. Finally, I could make what I always wanted to wear. The only trouble was I couldn’t always find the fabrics I wanted locally.  

So began Joan’s Fine Fabric back in 2021. 



“I fell in love with creating my own handmade wardrobe from new and vintage fabrics that were kind on the environment”

From my sewing room to yours

Joan’s Fine Fabric was started by me, Lucy, to create a friendly and warm place where you can browse beautiful fabrics, inspiring patterns and find all the bits and bobs for your next sewing project. I’d love to have a physical shop to invite you to one day, but for now, Joan’s operates from home in my real life sewing room and is online only. Locals to Waipū are welcome to pick up orders and I offer a free local drop off service through to Whangārei.

Sustainability - slow fashion made to fit

At Joan’s Fine Fabric you’ll find sustainably produced fabrics, unique vintage remnants and patterns by Indie designers including low and zero-waste designs. What’s zero-waste? You take a bit of fabric and make a garment from squares and rectangles - easy! And no wasted fabric, which is great for the environment and saves you money by not buying any more fabric than you need.

Vintage re-purposed

Our vintage fabrics are the ultimate re-use, second time around fabrics from another era that easily reinvent themselves into one-off, stylish clothes of today.

Personal service

I hope you enjoy your visit to Joan’s and browsing the collection of fabrics and patterns. 

You are welcome to get in touch with any questions. Drop me a line at shop@joans.co.nz and I’ll be happy to help.

I love matching makers with the perfect fabric. Joan’s collection includes patterns and fabrics for both seasoned sewists (sew artists!) and first timers from my favourite brands:

Anna Allen
Birgitta Helmersson
Common Stitch
Fabric Godmother
Friday Pattern Company
Liberty of London
Matchy Matchy Sewing Club
Merchant & Mills

Modern Sewing Co.
Paper Theory

Personally tested

Every few weeks I sew something up from one of our patterns and fabrics and write up a blog post. There’s always so much to learn and I love to share my learnings along the way with each pattern or new fabric. 

Thanks for popping in!

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